When you have the right people you can achieve great things. Talent is the X Factor in this pandemic. A talented group of people committed to serving your clients can spot more opportunities and outperform much bigger competitors.
Working with the wrong people is like driving on bald tires. You can never seem to get traction. Here’s how to identify if you have the right people on your team
“Salespeople drive sales” is a myth. It’s simply untrue. Salespeople service demand, and marketing generates demand. Learn how you can improve sales performance in your organization by generating more demand for your products and services.
Talent is the great divider of brands. Your organization’s ability to attract, hire, and organize talented people is what will separate it from the competition. As Donald Rumsfeld famously said, “A’s hire A’s and B’s hire C’s.”
Sales performance is predicated on three variables: Territory, Timing, and Talent. Their impact on your organization is in that order, but the number one predictor of sales performance is the territory.
It takes more than a dynamic CEO or Founder to grow a sticky brand. Branding is a team sport, and without the right team the brand may never live up to its potential. Assemble a Brand Team to grow your business.
Great brands are built by people — ambitious and impatient people. People who want to make a significant change, and make it now. Anyone can learn the principles of branding, but without the right people those strategies won’t amount to a hill of beans.
A talented marketer with no marketing budget can achieve more than a weak marketer working with a $50,000 marketing budget. Working with the right marketing talent will accelerate your business, and help you go further, faster.
Talent is a foundational building block of a sticky brand. Capital Iron has grown a sticky brand with a very purposeful HR strategy. Close to 90% of their staff are full time employees compared to the retail industry standard of 15 to 20%. Their staffing strategy is designed to support a highly unique retail experience.
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