Before you begin selling, determine who your ideal target market is. Broadly, a target market is a segmented group of people or businesses.
Unicorns are exquisite, profitable customers, but exceedingly rare. You can waste a lot of time selling to unicorns. The opportunity for growth is in the herd with "ideal average" customers.
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
"*" indicates required fields