94% of American adults said a primary use of their free time is recuperating from work. That is a profound shift in society, and directly influences how marketers speak to and engage their markets. To engage time-crunched clients, marketers have to eliminate points of resistance in their brand.
For as long as I can remember, I've had cable TV. I grew up watching cartoons after school, sitcoms through university and whatever else caught my fancy since. But this summer I abruptly cancelled my cable TV subscription. I gave my 30 day notice, returned the DVR and...
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