BLOG

Small Letdowns Tarnish a Brand

Small Letdowns Tarnish a Brand

Small letdowns erode a brand. It’s like making withdrawals from the trust bank. Telus letdown its customers with the iPhone 6s launch. Customers who pre-ordered their phones did not receive them on launch day. It was a small letdown that had a lasting impact.

read more
Selling On Price Sucks

Selling On Price Sucks

I used to think the best way to increase prices and achieve higher margins was to add more value to my services. I believed the more value I could bring to my clients the more I would be rewarded. I was wrong. Value has nothing to do with price. Just look at the...

read more

Subscribe via email

Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Subscribe to Our Newsletter

  • This field is for validation purposes and should be left unchanged.