Category: Telus

Small Letdowns Tarnish a Brand

Small Letdowns Tarnish a Brand

Small letdowns erode a brand. It's like making withdrawals from the trust bank. Telus letdown its customers with the iPhone 6s launch. Customers who pre-ordered their phones did not receive them on launch day. It was a small letdown that had a lasting impact.
Selling On Price Sucks

Selling On Price Sucks

I used to think the best way to increase prices and achieve higher margins was to add more value to my services. I ...

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Jeremy Miller

Top 30 Brand Guru

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