Category: The Central Group
Branding StrategiesSticky Brands
The Central Group: Innovate Beyond Your Products

The Central Group: Innovate Beyond Your Products

Customers come for the products, but stay for the results. The Central Group has innovated beyond their products with sticky value-add customers. As Rick Eastwood, President of The Central Group explains, "We're not in the business of selling displays and packaging. We're here to help our clients get their products out the door."

Branding Strategies
Growing a sticky brand is hard. Really, really hard!
Growing A Sticky Brand Is Hard. Really, Really Hard!

Growing A Sticky Brand Is Hard. Really, Really Hard!

Growing a sticky brand is hard. Really, really hard. Every company featured in the Sticky Branding Stories column is doing something pretty amazing. And in every case they are leveraging their core capabilities and investments to grow a sticky brand. But what's not as obvious is each of these companies have faced adversity.

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Jeremy Miller

Top 30 Brand Guru

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