Muhammad Ali said, “Float like a butterfly, sting like a bee.” He had an uncanny ability to spot opportunities, move quickly and strike. Driving business growth follows a similar set of principles. If you’re adapting quickly your competition won’t know where you’re heading next, and from your vantage point they’ll seem slow and sluggish.
I found myself referring 2 books over and over again this year: The Lean Startup by Eric Ries, and We Are All Weird by Seth Godin. I don’t usually write about the books I’m reading. I try to read a couple books a month, and I don’t dwell on what I read too much. It’s...
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