There has never been a time in business where we have so much opportunity yet so much adversity at the same time. Family businesses that thrive through the generations embrace this dichotomy and constantly reinvent.
One-size fits all brands are they lack the personal touch. Pelmorex Media Inc., operators of The Weather Network and MeteoMedaia, has taken a different approach to their naming strategy. They personalize their products for the regions, cultures and languages they are engaging.
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