Simple Brands Are More Successful
The most successful companies make their brands very simple. The brand is clear, deliberate, and serves a need. This simplicity makes the brand stand out in a noisy market.
Simple Brands Are More Successful
Category: Tim Cook
What Would Apple Do?
What Would Apple Do?
Take a page from Apple's playbook and ask, "What would Apple do?" It's hard not to admire Apple's brand. They not only have brand loyalty, they have brand anticipation. Everyone wants to know what Apple will do next. Apply some of Apple's principles of branding to grow your brand.
What Made You Successful Won’t Make You Successful
What Made You Successful Won’t Make You Successful
Past successes are not predictors of future successes. Toocoo Media grew by over 2,000% in one year: from $200,000 in revenue to over $4,200,000! They're not relying on the past, and pivoting to a new market for the next phase of their growth.
Great Brands Are About People: Ambitious, Impatient People
Great Brands Are About People: Ambitious, Impatient People
Great brands are built by people — ambitious and impatient people. People who want to make a significant change, and make it now. Anyone can learn the principles of branding, but without the right people those strategies won't amount to a hill of beans.
How to do more with less? Focus
How to do more with less? Focus
Recessions force companies to reset, and do more with less. As business declines companies have to reduce their staff, improve their efficiencies and even change their business models to remain competitive. This isn't a choice; it's a necessity. Doing more with...
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Jeremy Miller
Top 30 Brand Guru
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