Time Archives -

Busy Is Not a Badge of Honor

Busy has become a badge of honor. We reward people who work 80+ hours a week. We reward people who don't take breaks or time off work. We reward people who forgo sleep. We reward people who say, "I'm busy." But is being busy productive? Or more importantly, is being busy healthy? I am learning it's not.

Lack Of Time Is Redefining Your Brand

By Jeremy Miller

Free time is not really free anymore. The lack of time is having a profound impact on not only the way we connect with one another, but the way our customers connect with our brands and the way they buy.

Hotel Fines Guests For Negative Reviews; It Killed Their Brand

By Jeremy Miller

Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.

94% of Adults Don’t Have Leisure Time

By Jeremy Miller

94% of American adults said a primary use of their free time is recuperating from work. That is a profound shift in society, and directly influences how marketers speak to and engage their markets. To engage time-crunched clients, marketers have to eliminate points of resistance in their brand.