Busy has become a badge of honor. We reward people who work 80+ hours a week. We reward people who don’t take breaks or time off work. We reward people who forgo sleep. We reward people who say, “I’m busy.” But is being busy productive? Or more importantly, is being busy healthy? I am learning it’s not.
Free time is not really free anymore. The lack of time is having a profound impact on not only the way we connect with one another, but the way our customers connect with our brands and the way they buy.
Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.
94% of American adults said a primary use of their free time is recuperating from work. That is a profound shift in society, and directly influences how marketers speak to and engage their markets. To engage time-crunched clients, marketers have to eliminate points of resistance in their brand.
No doubt about it, speed sells. We live in a time-starved, productivity obsessed world. Every second counts, and saving your clients time is a fantastic value proposition. Advertisers have been playing to consumers need for speed for decades. Just look at some of the...
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