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The wrong employees, poor processes, weak systems, and bad partners can suck the life out of your company. They are Time Vampires. You cannot grow a vibrant, engaging brand if you are dragged down by Time Vampires. Find them, identify them, and slay them.
You can't judge a book by its cover, and you can't judge an experience by the sales pitch. Codify your brand experience so it's more portable, sharable and sticky. Find the essence of the experience that your community can share openly.
Bureaucracy comes with growth, but it's the antithesis of creating outstanding brand experiences. WildPlay is growing a sticky brand in a period of heady growth by baking their values into everything they do. They view their culture like a sourdough starter. With each new park they launch they break a piece of their culture off to seed the new facility.
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Jeremy Miller
Top 30 Brand Guru
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