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Why Do Your Customers Buy?

Why Do Your Customers Buy?

Why do your clients choose your brand? Many people are quick to respond to this question. They'll answer with the first thing that comes to mind: their client relationships, a unique product feature, their price point, or their company's reputation. Their answer can...

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Why We Talk About Zappos

Why We Talk About Zappos

In early 2010, Zappos made huge headlines. The business community was abuzz talking about how this young upstart revolutionized the shoe industry with their focus on customer service. Podcasters, bloggers, magazines and books were all sharing stories about Zappos. The...

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Bottling Your Remarkable Factor

Bottling Your Remarkable Factor

What makes your business stand out? Why do your customers seek you out? What is your X-Factor? I wrote in an earlier post, your customers want to know the "real you." Yes, they want a clear value proposition and value for their dollar, but that's not enough. They want...

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