Category: Trade show

Marketing Budget ROI: Measure Strategies vs Tactics

Marketing Budget ROI: Measure Strategies vs Tactics

Determining your marketing ROI, or return on investment, is always a challenge. Was a trade show or a sponsorship worth it? What about your brochures or business cards? Are they worth the expense? Measuring each activity is isolation is problematic. Look at the big picture, and measure the strategic results.

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Jeremy Miller

Top 30 Brand Guru

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