Trigger events are one of the most powerful customer insights to generate sales leads. They help you craft the right message for the right need at the right time.
My grade 6 teacher, Mrs. Dixon, used to bellow, "You have two ears and one mouth so you can listen twice as much as you speak." I still remember her face getting flush as she got more-and-more exasperated with our class. Fun times. To Mrs. Dixon's credit that lesson...
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