Losing your credibility is like losing your virginity. You can only lose it once. My friend Jim Stewart shared this line with me, and it immediately resonated. Credibility is essential for your brand. Without it business grinds to a halt. Your credibility is based on...
Trust is an integral part of social influence. If you want your customers to buy, then they better trust you. We live with trust every day. It's a core element of how we make decisions. It's that little feeling that helps guide our decisions. If something doesn't feel...
Trust takes time. It takes years to build, but it can be broken in seconds. In May, 2009 Toyota was voted the most trusted brand in Canada by Readers Digest. Now where are they? Less than a year later, their customers' trust has been severely damaged as they...
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Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
