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Losing your credibility is like losing your virginity. You can only lose it once. My friend Jim Stewart shared this line with me, and it immediately resonated. Credibility is essential for your brand. Without it business grinds to a halt. Your credibility is based...
Trust is an integral part of social influence. If you want your customers to buy, then they better trust you. We live with trust every day. It's a core element of how we make decisions. It's that little feeling that helps guide our decisions. If something doesn't...
Trust takes time. It takes years to build, but it can be broken in seconds. In May, 2009 Toyota was voted the most trusted brand in Canada by Readers Digest. Now where are they? Less than a year later, their customers' trust has been severely damaged as they...
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Jeremy Miller
Top 30 Brand Guru
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