There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.
Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.
Email newsletters are still one of the most effective marketing tools. 5 tips to get more prospects, clients and fans to open and read your email. Don’t leave it to chance. Get your email read.
Social media is a game. You don’t need to be a celebrity to get thousands of Twitter followers. Just follow, unfollow, repeat. Play the game to grow your reach — and maybe even your influence.
Social media is a tool. That’s it. It’s time for the so called “social media experts” to move on.
You don’t see consultants claiming to be telephone experts or email experts. Why would they? We all understand these devices, and their place in business. We use telephones to talk to people, and email to send letters digitally.
Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.
LinkedIn has a problem with their groups. They have communities brimming with potential, but most are choking on spam. It’s time to push back, and prevent the self-promoters from making an impact on LinkedIn.