Trolling the trolls. Wendy's is taking an unusual approach to dealing with trolls on Twitter. They are trolling back. Hilarious responses creating an edgy brand.
Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.
A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.
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