Publish Less, Engage More

There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.


Make Your Brand Iconic: The Power of Symbols in Branding

Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.

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Inventing A Brand Name To Avoid Embarrassment

A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.

Want more readers? Write better! 5 tips to get your email newsletter read.

5 Tips To Get Your Email Newsletter Read

Email newsletters are still one of the most effective marketing tools. 5 tips to get more prospects, clients and fans to open and read your email. Don’t leave it to chance. Get your email read.

The Social Media Game: How you play at Twitter

The Social Media Game

Social media is a game. You don’t need to be a celebrity to get thousands of Twitter followers. Just follow, unfollow, repeat. Play the game to grow your reach — and maybe even your influence.

Counting Trucks: Avoid the vanity metrics, and find the actionable metrics that drive business

Vanity Metrics Don’t Predict Growth

“You can’t manage what you can’t measure.” Or so the old adage goes. But not all measures are worth managing. Find the 3 to 5 Big Levers that drive your business.

You don't need social media experts. It's a tool. Treat it as such.

Social Media Is Boring

Social media is a tool. That’s it. It’s time for the so called “social media experts” to move on.

You don’t see consultants claiming to be telephone experts or email experts. Why would they? We all understand these devices, and their place in business. We use telephones to talk to people, and email to send letters digitally.

Keep Reading


Social Media is a Tactic, Not a Strategy

Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.


LinkedIn Groups: Cans of Spam

LinkedIn has a problem with their groups. They have communities brimming with potential, but most are choking on spam. It’s time to push back, and prevent the self-promoters from making an impact on LinkedIn.


A Community Starts With 1,000 Members

A community starts with 1,000. The reason so many social media groups fail is they don’t achieve a critical mass. They need that first 1,000 members to form the seed of a community.