Publish Less, Engage More There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.
Make Your Brand Iconic: The Power of Symbols in Branding Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.
Inventing A Brand Name To Avoid Embarrassment A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.
5 Tips To Get Your Email Newsletter Read Email newsletters are still one of the most effective marketing tools. 5 tips to get more prospects, clients and fans to open and read your email. Don’t leave it to chance. Get your email read.
The Social Media Game Social media is a game. You don’t need to be a celebrity to get thousands of Twitter followers. Just follow, unfollow, repeat. Play the game to grow your reach — and maybe even your influence.
Vanity Metrics Don’t Predict Growth “You can’t manage what you can’t measure.” Or so the old adage goes. But not all measures are worth managing. Find the 3 to 5 Big Levers that drive your business.
Social Media Is Boring You don’t need a social media expert to tell you to be on Facebook. Social media is a tool. Treat it as such. If it makes sense for your business to use a social media site like Facebook, use it. If it doesn’t make business sense, don’t use it. It’s that simple.
Social Media is a Tactic, Not a Strategy Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.
LinkedIn Groups: Cans of Spam LinkedIn has a problem with their groups. They have communities brimming with potential, but most are choking on spam. It’s time to push back, and prevent the self-promoters from making an impact on LinkedIn.
A Community Starts With 1,000 Members A community starts with 1,000. The reason so many social media groups fail is they don’t achieve a critical mass. They need that first 1,000 members to form the seed of a community.
