Marketing strategy is the why behind the work, and a marketing plan is the when and the what that describes the work. Here's how to use them.
Differentiating a business is often misunderstood. It’s not about logos, websites or taglines. And it’s not about unique selling propositions, and the stories you tell. These things are all wrapping paper. They may indicate what makes your business unique, but...
According to Marketo, "93% of B2B buyers begin their buying process using Internet search." That's an astonishing statistic. Especially when you consider Google was only launched in 2000. Buyer behavior has changed. In the 80's and 90's, B2B buyers started their...
You don't have to tell your customers why they should buy. Let them make up their own minds. The idea of the unique selling proposition, or USP, has been around for over 60 years. It was a phrase coined by Rosser Reeves, the legendary advertising exec of the Ted...
What separates one professional service firm from another? Its people. But how do you know one firm's people are better than another's? The brand! The challenge of selling services is they are intangible. You can't touch, smell, hear or see them. Which means you...
Quick survey question: You just moved to a new city, let's say Des Moines, to open a branch office for your company. You're new to the area, and you need to find a law firm to help you register the business and navigate legal questions related to hiring. Which...
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Jeremy Miller
Top 30 Brand Guru
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