Category: Value-Add
Branding StrategiesSticky Brands
The Central Group: Innovate Beyond Your Products

The Central Group: Innovate Beyond Your Products

Customers come for the products, but stay for the results. The Central Group has innovated beyond their products with sticky value-add customers. As Rick Eastwood, President of The Central Group explains, "We're not in the business of selling displays and packaging. We're here to help our clients get their products out the door."

Branding StrategiesSticky Brands
Growing a manufacturing brand: easy in, impossible out
Alpha Poly Packaging: Easy In, Impossible Out

Alpha Poly Packaging: Easy In, Impossible Out

Manufacturers grow their brands by innovating and staying a step ahead. Alpha Poly Packaging, a manufacturer of film and bag packaging, strategy can be described as "easy in, impossible out." Clients come for the products, but stay for services that help them run their business and deliver results. Alpha is growing a sticky brand by embracing both sides of the equation.

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Jeremy Miller

Top 30 Brand Guru

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