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The Central Group: Innovate Beyond Your Products

The Central Group: Innovate Beyond Your Products

By Jeremy Miller
Customers come for the products, but stay for the results. The Central Group has innovated beyond their products with sticky value-add customers. As Rick Eastwood, President of The Central Group explains, "We're not in the business of selling displays and packaging. We're here to help our clients get their products out the door."
Alpha Poly Packaging: Easy In, Impossible Out

Alpha Poly Packaging: Easy In, Impossible Out

By Jeremy Miller
Manufacturers grow their brands by innovating and staying a step ahead. Alpha Poly Packaging, a manufacturer of film and bag packaging, strategy can be described as "easy in, impossible out." Clients come for the products, but stay for services that help them run their business and deliver results. Alpha is growing a sticky brand by embracing both sides of the equation.

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Jeremy Miller

Top 30 Brand Guru

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