Sticky Brands sell more faster, and you’ll see it in your data: more demand, higher profits, and less competition. Measure your brand performance with these metrics.
How To Measure Brand Performance
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The 2-Call Close, Part 2
Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.
Creativity Creates Work
Creativity is a double-edged sword, because every good idea generates a mountain of work. Apply rails to your projects with clear outcomes so you don’t innovate needlessly.
Predictions For 2013: Life Continues
2013 is around the corner, and everyone has predictions. Avoid them. No one can predict the future, but you can control your future by staying focused, working hard, having fun and being of value to others.
Monetizing Marketing: Crafting Experiences
Free comes with a catch. Sign up for a free newsletter, and you get spammed. Attend a free event, and it’s an infomercial. Get the first month free of a service, and you’re locked into contract. Free rarely means good. As the old adage goes, you get what you pay for....
Bottling Your Remarkable Factor
What makes your business stand out? Why do your customers seek you out? What is your X-Factor? I wrote in an earlier post, your customers want to know the "real you." Yes, they want a clear value proposition and value for their dollar, but that's not enough. They want...
Your Value Proposition Is Not Enough
It's easy to focus your marketing on the tangible stuff: the cost of your products and services; the features and benefits; or your expertise and industry know-how. But that's not enough. Customers want more than a value proposition. They want to work with companies...
Content: You Don’t Have An Option
Ten years ago some people argued they didn't need a website. They felt their business was too complex or their customers just weren't online, which meant a website was irrelevant. You don't hear that argument anymore, but you do hear people arguing today that they...
3V’s: Setting Your Brand Priorities
How do you eat an elephant? One bite at a time. The same goes for branding. Too often branding turns into a massive, costly project. It's a symptom of treating it as a one-time project, and trying to do too much at once. You don't just brand a business, and then leave...
Selling On Price Sucks
I used to think the best way to increase prices and achieve higher margins was to add more value to my services. I believed the more value I could bring to my clients the more I would be rewarded. I was wrong. Value has nothing to do with price. Just look at the...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
