Sticky Brands sell more faster, and you'll see it in your data: more demand, higher profits, and less competition. Measure your brand performance with these metrics.
Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.
Free comes with a catch. Sign up for a free newsletter, and you get spammed. Attend a free event, and it’s an infomercial. Get the first month free of a service, and you’re locked into contract. Free rarely means good. As the old adage goes, you get what you pay...
What makes your business stand out? Why do your customers seek you out? What is your X-Factor? I wrote in an earlier post, your customers want to know the "real you." Yes, they want a clear value proposition and value for their dollar, but that's not enough. They...
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