BLOG

The 2-Call Close, Part 2

The 2-Call Close, Part 2

Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.

read more
Monetizing Marketing: Crafting Experiences

Monetizing Marketing: Crafting Experiences

Free comes with a catch. Sign up for a free newsletter, and you get spammed. Attend a free event, and it’s an infomercial. Get the first month free of a service, and you’re locked into contract. Free rarely means good. As the old adage goes, you get what you pay for....

read more
Bottling Your Remarkable Factor

Bottling Your Remarkable Factor

What makes your business stand out? Why do your customers seek you out? What is your X-Factor? I wrote in an earlier post, your customers want to know the "real you." Yes, they want a clear value proposition and value for their dollar, but that's not enough. They want...

read more
Selling On Price Sucks

Selling On Price Sucks

I used to think the best way to increase prices and achieve higher margins was to add more value to my services. I believed the more value I could bring to my clients the more I would be rewarded. I was wrong. Value has nothing to do with price. Just look at the...

read more

Subscribe via email

Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Subscribe to Our Newsletter

  • This field is for validation purposes and should be left unchanged.