Does Branding Really Matter?
Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here's how branding really works.
Does Branding Really Matter?
Category: Values
Three Steps to Frame the Heart and Soul of Your Brand
Three Steps to Frame the Heart and Soul of Your Brand
A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is that?! Three steps to frame and nurture the heart and soul of your brand.
Embrace the Power of “I Don’t”
Embrace the Power of “I Don’t”
Embrace "I don't" to change behaviors. It's one of the most powerful phrases in your vocabulary. According to a recent study, "I don't" is up to eight times more effective than saying "I can't," and more than twice as effective as saying "no."
Freely Fire Bad Customers
Freely Fire Bad Customers
It's ok to fire bad customers. Actually, it's great to fire bad customers. Bad customers are holding your business back. They are stunting it's growth, and hurting your brand. Fire bad customers to free your company to do great work.
Do You Believe In Your Brand?
Do You Believe In Your Brand?
Do you believe in your brand? This may sound like a trite question, but do you? Do you really believe in your brand? Behind every Sticky Brand are people — smart, ambitious, impatient people. People who believe in their brand so deeply that they will do anything in their power to make it a success.
Grow A Tattoo Worthy Brand
Grow A Tattoo Worthy Brand
Would you get a tattoo of a logo? I know I wouldn't. I find the idea simply ridiculous. But from a branding context, wow! A tattoo worthy brand may be the pinnacle of consumerism, but it demonstrates that the brand stands something and people are connecting with it at a deep, personal level.
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Jeremy Miller
Top 30 Brand Guru
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