Category: Values

Does Branding Really Matter?

Does Branding Really Matter?

Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here's how branding really works.
Three Steps to Frame the Heart and Soul of Your Brand

Three Steps to Frame the Heart and Soul of Your Brand

A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is that?! Three steps to frame and nurture the heart and soul of your brand.
Embrace the Power of “I Don’t”

Embrace the Power of “I Don’t”

Embrace "I don't" to change behaviors. It's one of the most powerful phrases in your vocabulary. According to a recent study, "I don't" is up to eight times more effective than saying "I can't," and more than twice as effective as saying "no."
Freely Fire Bad Customers

Freely Fire Bad Customers

It's ok to fire bad customers. Actually, it's great to fire bad customers. Bad customers are holding your business back. They are stunting it's growth, and hurting your brand. Fire bad customers to free your company to do great work.
Do You Believe In Your Brand?

Do You Believe In Your Brand?

Do you believe in your brand? This may sound like a trite question, but do you? Do you really believe in your brand? Behind every Sticky Brand are people — smart, ambitious, impatient people. People who believe in their brand so deeply that they will do anything in their power to make it a success.
AnswerPlus: The Customer Comes Third

AnswerPlus: The Customer Comes Third

"The Customer Comes Third" is an intriguing and counterintuitive core values, but fundamental to AnswerPlus's services, relationships and brand. They build their brand from the inside out. Dana Lloyd, CEO of AnswerPlus says, "Our brand is our culture, and our culture is our people,"
Pizza Nova: Always About Quality

Pizza Nova: Always About Quality

Quality is a brand attribute many companies lay claim to, but few can clearly demonstrate. Pizza Nova defines quality as not only a core differentiator for their brand, but a core value. You can taste the difference in their products, experience it in their service, and observe it in their business model.
WildPlay: Bake Values Into Your Brand

WildPlay: Bake Values Into Your Brand

Bureaucracy comes with growth, but it's the antithesis of creating outstanding brand experiences. WildPlay is growing a sticky brand in a period of heady growth by baking their values into everything they do. They view their culture like a sourdough starter. With each new park they launch they break a piece of their culture off to seed the new facility.
Marketing Is Not Magic

Marketing Is Not Magic

There is nothing magical about marketing. It’s straight-up, process-driven work. The fundamentals are the same for every organization. The difference is how they are executed. Execution is the great leveler of brands.
Ignore Your Values, Crash Your Brand

Ignore Your Values, Crash Your Brand

Strategies can change, but values don’t. Your company’s values are the glue that holds it together. If you tamper with your values you risk crashing your brand, and jeopardizing or even destroying your business.
3 Ingredients of Brand Storytelling

3 Ingredients of Brand Storytelling

Telling your company’s story is a pretty simple recipe. It has 3 core ingredients: Purpose, Truth, and Action. But like all great dishes, the end result is largely based on the artistry and execution of how the ingredients are put together.

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Jeremy Miller

Top 30 Brand Guru

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