How to use lead measures to grow your business. A lead measure tells you if you will achieve the goal. A lag measure shows you did it.
Lead Measures: Measure the Behaviors that Grow Your Brand
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Vanity Metrics Don’t Predict Growth
“You can’t manage what you can’t measure.” Or so the old adage goes. But not all measures are worth managing. Find the 3 to 5 Big Levers that drive your business.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
