How To Measure Brand Performance
Sticky Brands sell more faster, and you'll see it in your data: more demand, higher profits, and less competition. Measure your brand performance with these metrics.
How To Measure Brand Performance
Category: Velocity
3 Steps to Eliminate Sales Proposals
3 Steps to Eliminate Sales Proposals
Sales proposals are a common element in the sales process, but they're brutal. They slow down the buying process and reduce sales productivity. Here's how to eliminate them.
Cut The Fat From Your Selling
Cut The Fat From Your Selling
Corporate sales teams are filled with fat — extraneous processes and steps that slow down customers from making purchase decisions. It's time to challenge convention to deliver better sales results. To dramatically speed up sales you've got to cut the fat from your sales process.
The 2-Call Close, Part 2
The 2-Call Close, Part 2
Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.
Quarry: Positioning Drives Sales Velocity
Quarry: Positioning Drives Sales Velocity
When you get your positioning right your sales funnel accelerates. Quarry Integrated Marketing has their positioning dialed. It's clear and concise, and it allows their clients to self-select if they're a fit. It makes their brand more findable, referable, memorable and desirable.
Creativity Creates Work
Creativity Creates Work
Creativity is a double-edged sword, because every good idea generates a mountain of work. Apply rails to your projects with clear outcomes so you don't innovate needlessly.
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Jeremy Miller
Top 30 Brand Guru
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