The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad." – Bill Bernbach I have been pondering this quote a lot this week. Earlier in the week I blogged about what makes Kony 2012 sticky. I've found this campaign...
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