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Like it or Not, We’re ALL in Sales

Like it or Not, We’re ALL in Sales

A decade ago, sales people were sales people, marketers were marketers, and accountants were accountants. Everyone had clear roles and lines of responsibility. In the Social Era, the lines of responsibility have become fuzzy. Now everyone has to sell.

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Making Company Names Memorable

Making Company Names Memorable

There's so much riding on a name. It sets the stage for your brand and your customer experience. Think of great brand names: Apple, Caterpillar, Virgin and Google. These names are memorable, repeatable and evocative. They set the tone for the companies they represent....

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