A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is that?! Three steps to frame and nurture the heart and soul of your brand.
How to create a brand strategy. Use the Brand Map to define your vision statement, goals, and strategy. Define where your brand is going.
A rallying cry pulls your brand together. It acts as a beacon to your team on how to behave and how to grow the brand. Your rallying cry will draw the right talent and customers to your brand.
2016 is being labelled the worst year ever, but that doesn’t mean you have to lose in 2017. Periods of change create opportunities, especially for the agile and the ambitious. Ask these 3 questions to win in 2017.
A Bold Vision has the power to push companies into iconic brands, and people into heroes. The vision inspires us and derives its power from its construction. Here are the 5 elements of a Bold Vision Statement.
Dream big. Create an inspirational vision statement for your brand that possesses childlike wonder. Use these 6 iconic brands’ visions to inspire you.
Embrace “I don’t” to change behaviors. It’s one of the most powerful phrases in your vocabulary. According to a recent study, “I don’t” is up to eight times more effective than saying “I can’t,” and more than twice as effective as saying “no.”
There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.
Do you believe in your brand? This may sound like a trite question, but do you? Do you really believe in your brand? Behind every Sticky Brand are people — smart, ambitious, impatient people. People who believe in their brand so deeply that they will do anything in their power to make it a success.
Create SMART Aspirational Goals for your company — create SMARTY Goals. Combine a numeric target with an aspirational vision to drive action. Your people need to know the “why” behind a goal to get fully behind it.
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