Category: Vision

3 Ingredients of Brand Storytelling

3 Ingredients of Brand Storytelling

Telling your company’s story is a pretty simple recipe. It has 3 core ingredients: Purpose, Truth, and Action. But like all great dishes, the end result is largely based on the artistry and execution of how the ingredients are put together.
Don’t Follow Your Passions

Don’t Follow Your Passions

"Follow your passions" is common advice. It's become so common, it's hackneyed. Down on your luck? Follow your ...
Follow Your Dreams, But Chase The Money

Follow Your Dreams, But Chase The Money

The best way to grow profits is to cut your own path. You never hear about companies who achieved immense success ...
Your Value Proposition Is Not Enough

Your Value Proposition Is Not Enough

It's easy to focus your marketing on the tangible stuff: the cost of your products and services; the features and ...
Your purpose is not complicated

Your purpose is not complicated

Microsoft used to have a great purpose, "to put a computer on every desk and in every home." In 1975, people ...
Plans Are Useless, but Planning is Indispensable

Plans Are Useless, but Planning is Indispensable

"In preparing for battle, I have always found that plans are useless, but planning is indispensable." – General ...
What is Sticky Branding?

What is Sticky Branding?

I am excited to be making the inaugural post on www.StickyBranding.com.  This project has been a long time in the ...

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Jeremy Miller

Top 30 Brand Guru

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