Does Branding Really Matter?
Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here's how branding really works.
Does Branding Really Matter?
Category: visual identity
Why Branding Matters
Why Branding Matters
Every aspect of your business contributes to your brand, but it's strategic! Here are 5 components of a brand strategy, and how they work.
Your Brand has a Shelf Life, and It’s Shorter than You Think
Your Brand has a Shelf Life, and It’s Shorter than You Think
Every brand has a shelf life, and it's surprisingly short. Here's how to spot the early warning signs your brand is out of date, and what to do about it.
A Brand to Love: Brand Mascots Tug Your Heartstrings
A Brand to Love: Brand Mascots Tug Your Heartstrings
Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.
Put Your Best Foot Forward
Put Your Best Foot Forward
Your customers judge your brand with their eyes. What they see sets expectations of what's to come. Put your best foot forward. Sticky Brands are visual brands.
How Color Effects Brand Development
How Color Effects Brand Development
Sticky Brands are visual brands, and choose their brand colors deliberately. Color affects brand development. It sets the tone of your brand, and influences if your customers will like you before they buy.
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Jeremy Miller
Top 30 Brand Guru
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