Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here’s how branding really works.
Does Branding Really Matter?
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Why Branding Matters
Every aspect of your business contributes to your brand, but it’s strategic! Here are 5 components of a brand strategy, and how they work.
Your Brand has a Shelf Life, and It’s Shorter than You Think
Every brand has a shelf life, and it’s surprisingly short. Here’s how to spot the early warning signs your brand is out of date, and what to do about it.
A Brand to Love: Brand Mascots Tug Your Heartstrings
Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.
Put Your Best Foot Forward
Your customers judge your brand with their eyes. What they see sets expectations of what’s to come. Put your best foot forward. Sticky Brands are visual brands.
How Color Effects Brand Development
Sticky Brands are visual brands, and choose their brand colors deliberately. Color affects brand development. It sets the tone of your brand, and influences if your customers will like you before they buy.
An Out of Date Website Is a Sign of an Out of Date Brand
An out of date website is obvious for all to see. But this may be more than a signal you need a new website. An out of date website may be a sign that your brand is out of date too.
Customers Persuade Themselves: The Power of Positive Mind Chatter
Your customers’ own thoughts are more influential than what you say or write. Your customers persuade themselves. Engage the voice inside their head. They listen to their mind chatter more than your marketing.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
