visual identity Archives -

Does Branding Really Matter?

Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here's how branding really works.

Why Branding Matters

By Sarah Young

Every aspect of your business contributes to your brand, but it's strategic! Here are 5 components of a brand strategy, and how they work.

Your Brand has a Shelf Life, and It’s Shorter than You Think

By Jeremy Miller

Every brand has a shelf life, and it's surprisingly short. Here's how to spot the early warning signs your brand is out of date, and what to do about it.

A Brand to Love: Brand Mascots Tug Your Heartstrings

By Jeremy Miller

Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.

Put Your Best Foot Forward

By Jeremy Miller

Your customers judge your brand with their eyes. What they see sets expectations of what's to come. Put your best foot forward. Sticky Brands are visual brands.

How Color Effects Brand Development

By Jeremy Miller

Sticky Brands are visual brands, and choose their brand colors deliberately. Color affects brand development. It sets the tone of your brand, and influences if your customers will like you before they buy.

An Out of Date Website Is a Sign of an Out of Date Brand

By Jeremy Miller

An out of date website is obvious for all to see. But this may be more than a signal you need a new website. An out of date website may be a sign that your brand is out of date too.

Customers Persuade Themselves: The Power of Positive Mind Chatter

By Jeremy Miller

Your customers' own thoughts are more influential than what you say or write. Your customers persuade themselves. Engage the voice inside their head. They listen to their mind chatter more than your marketing.