Sticky Brands sell more faster, and you’ll see it in your data: more demand, higher profits, and less competition. Measure your brand performance with these metrics.
Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.
Creativity is a double-edged sword, because every good idea generates a mountain of work. Apply rails to your projects with clear outcomes so you don’t innovate needlessly.
Ten years ago some people argued they didn't need a website. They felt their business was too complex or their customers just weren't online, which meant a website was irrelevant. You don't hear that argument anymore, but you do hear people arguing today that they...
How do you eat an elephant? One bite at a time. The same goes for branding. Too often branding turns into a massive, costly project. It's a symptom of treating it as a one-time project, and trying to do too much at once. You don't just brand a business, and then leave...
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