There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.
Sales isn't all that different than it was thirty or forty years ago. E-Commerce didn't displace sales people as many pundits predicted, and I don't see that trend ever truly materializing. People still buy from people. Even though technology has made it easier for...
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!