Category: Walter Isaacson

Marketing Is Not Magic

Marketing Is Not Magic

There is nothing magical about marketing. It’s straight-up, process-driven work. The fundamentals are the same for every organization. The difference is how they are executed. Execution is the great leveler of brands.
Sales Don’t Grow Businesses, Innovation Does

Sales Don’t Grow Businesses, Innovation Does

There's a prevailing attitude that "sales driven" companies are superior. I know I held that belief for the ...
We DO Judge A Business By Its Cover

We DO Judge A Business By Its Cover

You were probably taught not to judge a book by its cover. But let's be frank, you do. We all do. We can't help ...
Follow Your Heroes

Follow Your Heroes

The New Year is a time of reflection and planning. It's an exciting time, because it feels like a fresh start and ...

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Jeremy Miller

Top 30 Brand Guru

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