Focus Your Brand To Win
Where does your brand play? How does it win? These are two important of the most important questions in defining your brand strategy. Position your brand to win.
Focus Your Brand To Win
Category: Wayne Gretzky
Avoid the Obvious: Where Are Your Customers Going?
Avoid the Obvious: Where Are Your Customers Going?
Walter Gretzky coached his son to "Skate where the puck is going, not where it's been." The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn't been served before?
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Jeremy Miller
Top 30 Brand Guru
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