An Out of Date Website Is a Sign of an Out of Date Brand
An out of date website is obvious for all to see. But this may be more than a signal you need a new website. An out of date website may be a sign that your brand is out of date too.
Category: Website
The 2-Call Close, Part 2
Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.
Launching a New Website: What do you think?
In 1999 I bought JeremyMiller.com from Jeremy Miller of Arizona. Fifteen years later I am launching JeremyMiller.com as my Professional Speaker website. Let me know what you think.
Websites That Sell Are Different
Most company websites are attractive, functional and tell a good story. But those are table stakes. Websites that sell are different, because they are built for sales.
Your Website: The Set It And Forget It Trap
How often do you update your website? I'm not talking about adding a blog post or publishing an article. How often do you make structural changes to your website? Your website is alive, and apart of a vibrant ecosystem. If you are not updating it quarterly, your website will atrophy and die.
A New Website, 30 Days and 400% More Subscribers
What do you want your website to do? We launched a new version of StickyBranding.com with a clear goal: generate email subscribers. Within 30 days email subscriptions are up 400%. And we're seeing gains across the board: 38% increase in unique visitors, 129% increase in average duration on the site, and the bounce rate fell from 86% to 35%.
A Clear Call To Action
A clear call to action is one of the most important aspects of your website. But it's hard to it get right. Someone stumbles across your website, they find the information compelling, and then ... what's next? Answering "what's next?" can be the difference between a prospect contacting you or having them move on.
Showcase Your Brand Personality
The web is filled with zombie brands—brands devoid of any personality that limp along mindlessly copying the competition. Avoid the crowd, and showcase your brand personality.
Feeding The Content Beast
Your content is the foundation of your digital brand. The content your company produces drives social media, ...
Differentiation Is A Side Effect
Differentiating a business is often misunderstood. It’s not about logos, websites or taglines. And it’s not about ...
Making Your Customers’ Shortlist
One of the great challenges of the information age is information overload. We have access to too much information ...
Brands Have a Shelf Life
Brands age and mature, and if they're not maintained they fall apart.
You can see the aging process every time ...
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Jeremy Miller
Top 30 Brand Guru
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