General Stanley McChrystal said, “You’re not going to come up with a hundred year plan, a fifty year, or even a five year plan. You’re going to come up with general directions and frameworks, and you better learn everyday. Because that’s the world we’re in now.” Your ability to adapt and transform your business may be your greatest competitive strength.
What would happen if you failed? If the risks aren’t high, you’re not pushing far enough. Build your brand with big, transformative goals. Bet the company to build the brand.
88% of people fail to achieve their New Year’s Resolutions. Skip the resolutions. Focus on developing 1 Big Goal, 3-5 Secondary Goals, and the habits that will drive success. Make the New Year your best year ever.
Big Goals are powerful, but they are not a replacement for strategy. Strategy is how to move forward and achieve your Big Goals.
When you miss a goal ask yourself a very deep, powerful question, “What was it about my leadership that led to this result?” The buck stops with you. How is your leadership influencing your outcomes?
It’s easy to look at successful companies and think, “I want that.” Success comes after you make Big Goals and take Bold Actions.
Big goals drive sales performance. Versature, a business phone company and client of Sticky Branding, doubled their sales in 90 days. Paul Emond, CEO of Versature, shares his experience working with Sticky Branding, and the impressive results his company is achieving.
A stretch goal can be very motivating. It can push you and your team beyond your limits, and achieve great feats. But an unattainable stretch goal can have the opposite effect. It can demotivate your team, and crush your credibility.
Companies face predictable revenue plateaus at $1 million, $5 million, $10 million, $25 million and so on. Break through the plateaus with clear goals. Every quarter focus on developing a key area of your business to get to the next level.
Brands are built on big goals, and bold actions. Big goals energize your team, and stretch your skills and capabilities. They not only change your company, they reshape your market’s expectations of your brand.
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