Brands aren’t born perfectly formed. They are grown through deliberate experimentation and iterations. Iconic brands are built over decades and thousands of iterations.
My grade 6 teacher, Mrs. Dixon, used to bellow, "You have two ears and one mouth so you can listen twice as much as you speak." I still remember her face getting flush as she got more-and-more exasperated with our class. Fun times. To Mrs. Dixon's credit that lesson...
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