In the 80’s our parents learned there’s no such thing as a job for life. In 2012 graduates are discovering there may not be a job for everyone. Finding a job in 2012 requires a new approach and skill set.
One of the great myths of sales and advertising is people can be persuaded to do things they don't want to. Some sales people like to say, "I can sell ice to Eskimos." As if to say, they can overwhelm their customers with so many arguments and benefits that the...
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