Customer service can become a powerful brand differentiator, but only after you define how your company delivers service uniquely and better than anyone else.
Competitive advantage is being eroded at an astronomical pace. It's a frustrating cycle, but fortunately it's predictable. Use the 4 Phases of Commoditization to understand how your industry is evolving and how to respond.
Why should your customers come back? Customer retention starts with your brand. Focus on these 7 points to engage your customers and bring them back again and again.
One stop shopping is not a value proposition, it's a compromise. Great brands are not all things to all people. Trying to serve everyone is a formula for losing your competitive advantage.
Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
Customers aren't always looking for unique and different services, especially when it comes to professional services. Often they just want the best. Stick to your knitting, and stand out as the best in your industry.
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Jeremy Miller
Top 30 Brand Guru
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