Customer service can become a powerful brand differentiator, but only after you define how your company delivers service uniquely and better than anyone else.
How To Make Customer Service a Brand Differentiator
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The 4 Phases of the Commoditization Cycle
Competitive advantage is being eroded at an astronomical pace. It’s a frustrating cycle, but fortunately it’s predictable. Use the 4 Phases of Commoditization to understand how your industry is evolving and how to respond.
Give Your Customers a Reason to Come Back
Why should your customers come back? Customer retention starts with your brand. Focus on these 7 points to engage your customers and bring them back again and again.
Never say, “One Stop Shop”
One stop shopping is not a value proposition, it’s a compromise. Great brands are not all things to all people. Trying to serve everyone is a formula for losing your competitive advantage.
What Makes A Brand Sticky
Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
Brand Strategy: Stick To Your Knitting
Customers aren’t always looking for unique and different services, especially when it comes to professional services. Often they just want the best. Stick to your knitting, and stand out as the best in your industry.
Differentiate With Your Business Model
A lot of marketing is misguided, because it focuses on explaining what a company does and its service category. You can’t differentiate your business based on what you do. For example I recently attended a networking event where all the participants got up and shared...
Why Do Your Customers Buy?
Why do your clients choose your brand? Many people are quick to respond to this question. They'll answer with the first thing that comes to mind: their client relationships, a unique product feature, their price point, or their company's reputation. Their answer can...
3 Ways to Demonstrate Your Brand is Better
You can have the best product in the world, but if you're customers don't recognize its quality they won't value it. During the 1970's Chivas Regal was a struggling brand. It claimed to be a premium whisky, but it was largely indistinguishable from its competitors. To...
Brand Leadership: Take a Stand, and Lead
Starbucks has over 20 million followers on Facebook. Impressive indeed, but that doesn't mean they're leading these people in a new direction. Leadership requires something more than entertaining and engaging the masses. Leadership requires driving for change. Ian...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
