The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith

If you’ve had ice cream in any Canadian restaurant, chances are it was made by Central Smith. Central Smith is one of Canada’s largest ice cream manufacturers.

Ian Scates, President of Central Smith, comes on the Sticky Branding Podcast to share his company’s story. He talks about the challenges Central Smith faced with the pandemic and the closure of restaurants across the country, and how they’ve positioned their business as the #1 co-packer of frozen desserts.

Founded in 1896, Central Smith has a remarkable story you won’t want to miss.

Ian is the President of Central Smith, one of Canada’s largest ice cream manufacturers. Ian is involved in just about every aspect of Central Smith. It’s probably easier to list what he doesn’t do! Ian’s favorite part about his role is the variety.

In This Episode:

  • Central Smith’s origin story. The company was founded in 1896 as a farmer’s co-op, and has grown into one of Canada’s largest ice cream manufacturers.
  • Growing a family business through the generation.
  • A great brand has to have a great product. Central Smith puts quality and flavor at the core of their brand promise.
  • How entrepreneurs look for opportunities. You never know where they will come from, but you always have to be on the lookout for the next growth opportunity.
  • How Central Smith navigated the pandemic, and how prior investments in people and markets paid off.
  • Ian Scates says, in a crisis you can’t micromanage your way out of it.
Jeremy Miller

Recent Posts

62% of Companies Increased Prices

62% of companies implemented price hikes to combat inflation in the past 12 months. Avoiding…

3 weeks ago

Is Sales and Marketing Changed Forever for the Top Marketing Agencies?

The sales industry saw one of the biggest shifts due to the travel ban and…

1 month ago

Brand Naming Process: How to Name A Business or Product

An introduction to a brand naming process. Learn a systematic approach to generating and selecting…

2 months ago

How to Prepare Your Business for a Recession

Elon Musk has a “super bad feeling” about the economy, and he's not alone. I…

2 months ago

Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear

T-Bô Menswear has engaged customers, with a 30% repeat order rate within 90 days! The…

5 months ago

Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing

When the rest of the industry retreated and cut costs at the start of the…

5 months ago