♟️ Ask Me About CoStrategy
📈 Sales First
💪 Level Up, Together
♟️ Ask Me About CoStrategy
I am excited to announce the launch of CoStrategy.
Spun out of Sticky Branding, CoStrategy brings our battle-tested growth methodology to leadership teams.
Most strategy programs and operating systems assume you already have a winning business. They help you optimize and scale what’s working. CoStrategy is built for a different problem: where and how to grow.
CoStrategy shows you where and how to grow with certainty and speed.
The CoStrategy Benchmark: 3X your business every 4 to 8 years through profitable, sustainable growth of 15% to 30% annually.
If your market is shifting, growth has stalled, or you want to step on the gas, this program is for you.
Ask me about CoStrategy: We are enrolling ten non-competitive businesses in our next program, starting May 2026. Reply to this email to schedule a discovery call.
📊 One Stat to Watch
23%
Highly engaged and coordinated teams achieve 23% higher profitability, 18% higher sales productivity, and 10% higher customer loyalty, according to Gallup.
📈 Sales First
My dad always used to say, “Nothing relieves pressure like sales.”
Sales is the lifeblood of your organization. Without customers, your business won’t last very long.
The more insidious and common situation is a gradual decline in sales. Margins tighten, demand slows, and the pressure mounts.
The problem is the go-to techniques to turn around sales generally don’t work. They waste time and money, and deplete resources, further exacerbating the situation.
Ironically, the solution to turning around your business is more sales: You need to dramatically increase the volume of sales activity to dig out of the hole. But, and this is a big but, you need a different strategy.
Don’t just sell to recover revenue. Sell to find and validate your next stage of growth.
Declining sales and eroding margins are a signal that your business has plateaued. And to paraphrase Marshall Goldsmith: What got you here won’t get you there.
The foundation of CoStrategy is a “Sales-First Strategy.”
Sales is one of the most effective ways to engage and listen to your customers. It provides a truth of what your customers really want to buy, not what you think they want.
As you sell, listen: Track trigger events, needs, and issues. This gives you the ability to adjust your services and value proposition in real time to better serve the customers who are buying.
Once you get customers and revenue in the door, double down on those markets. Then get even more strategic by knowing where, how, and when to invest to scale your business.
💪 Level Up, Together
The lone CEO is a powerful storyline. This story is reinforced again and again, but it’s so far from reality.
All great businesses are built by people: smart, ambitious, creative people.
Your team can be your competitive advantage. Research published in HBR found, “When marketing, sales, product, and commercial leaders are aligned on shared priorities, organizations are more than twice as likely to achieve rapid growth (39% vs. 18%).”
The researchers also stated the reverse is true: “Growth stalls, sometimes dramatically, when silos take hold.”
CoStrategy is “Collaborative Strategy.” Strategy is not just for the CEO. It’s how your whole leadership team comes together to solve problems, identify opportunities, and build the organization to scale to the next level.
Your team has the potential to scale. With the right tools, process, and support, you will be successful.
🤔 Thoughts on Today’s Issue?
We’d love to hear your feedback. Message with any thoughts, comments, or ideas for future issues.