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Naming is one of the trickiest aspects of the branding process and our clients often come to us when they need help coming up with a brand name. It's relatively easy to change your logo or website, but your name is far less elastic. You don't want to get it wrong. And the stakes are high.

Inflation hit a 40-year record in June 2022, with consumer prices increasing 9.1% over the last 12 months, according to the US Labor Department. 62% of respondents said their company implemented one or more price hikes over the past 12 months. Approximately 60% of Sticky Branding’s clients implemented price increases in 2021.

The shift to remote sales, accelerated by COVID-19, offers key benefits like reduced travel time and improved sales velocity. Virtual selling can boost productivity and sales performance, but requires adapting marketing, analytics, and automation tools.

Choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business.

Post-pandemic, brands need to focus on either the "New Normal" (engaging customers with future-oriented content) or "Take Me Back" (nostalgia marketing). Both require constant, meaningful engagement on platforms to foster connections and boost sales.

The phrase "one stop shop" has become a cliché and no longer effectively differentiates a brand. Instead, focus on clearly and concisely describing your brand’s unique value proposition in 10 words or less, emphasizing what makes your business stand out.

In late July, Sticky Branding launched a new website. Within 30 days the conversion rate quadrupled. The new website generated as many leads in 1 month as the old site did in 6 months. When you deliver the right message to the right market with the right call to action, you will see results.

The foundation of your brand is your brand messaging. Without effective messaging, everything else is shaky and uncertain. The ideal is to be able to do this in 10 words or less.

To go forward you first have to draw back a bit. Slingshot strategies reference this pulling back before launching forward. When you’re trying to move forward you need that extra push to achieve your objectives.