Relationships make brands sticky. Do your customers choose your brand first? What separates average brands from Sticky Brands is a First Choice Advantage.
Focus is a defining criteria to grow a Sticky Brand. The most successful companies make their brands very simple. The brand is clear, deliberate, and serves a need. This simplicity makes the brand stand out in a noisy market.
There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.