Sticky Branding Course
An interactive program for business owners, founders, and CEOs of growing companies to dramatically improve your sales performance to grow your business and brand.
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Signs your brand
is not working:
Sales are unpredictable
Competing on price
Feeling like your industry's best kept secret
With a Sticky Brand, things shift:
Customers choose your brand first
Marketing campaigns deliver results
Business is more profitable and fun!
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Growing a Strong Brand Is Hard!
There are hundreds of marketing channels and tactics to try. Deciding where to focus is overwhelming. Acquiring new customers is more expensive and more complicated than ever. Marketing tactics are running out of steam. What used to work doesn’t work as well anymore.
It’s harder to scale your business, because you don’t have enough of the right customers!
Content Is Cheap
There is no shortage of ideas and information. You have access to Google and ChatGPT. Ask any question and you will get an answer.
What is missing is context, collaboration, and real strategies that you can apply to your business.
Put Ideas to Action
What sets the Sticky Branding program apart is collaboration. Our motto is in it together, working together to grow your brand.
Gain direct feedback from our coaches and other business owners and founders.
Do Your Customers Choose Your Brand First?
This question is the essence of branding. Branding isn’t about logos, taglines, or colors. Branding is about the bond you form with customers — a bond where they choose you first.
Win the Ties & Repeat the Buys
When you have a Sticky Brand, your customers think of your brand first, refer you first, and come back again and again. This is a sales advantage!
What you learn
Position Your Brand to Win
Tilt the odds in your brand’s favor. Sticky Brands aren’t all things to all people. Choose markets and customers that you will serve brilliantly.
Simple
Clarity
Nothing accelerates your marketing more than clear brand messaging. Describe your brand and what makes it unique in 10 words or less.
Authentic Differentiation
Make your brand stand out like an orange tree in an evergreen forest. Differentiate your brand by building real customer relationships.
First Call Advantage
Be your customers’ first choice when they are ready to buy. Create marketing strategies that connect with your customers early and often.
Brand From the Inside Out
Successful businesses grow successful brands, and never the other way around. Implement the strategy and culture to grow a Sticky Brand.
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Read the Bestseller Behind the Course
Sticky Branding is the book that started it all. Discover the 12.5 Principles to stand out, attract customers, and grow a remarkable brand.
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