online courses

Sticky Branding Course

An interactive program for business owners, founders, and CEOs of growing companies to dramatically improve your sales performance to grow your business and brand.

Signs your brand
is not working:

Sales are unpredictable

Competing on price

Feeling like your industry's best kept secret

With a Sticky Brand, things shift:

Customers choose your brand first

Marketing campaigns deliver results

Business is more profitable and fun!

Learn How!

Sticky Branding is a complete system to grow your business into a Sticky Brand. You will learn how to make your business stand out, attract customers, and grow into a remarkable brand.

get started

Take your company through Jeremy Miller's dozen or so Principles and you'll have customers flocking to your storefront, whether virtual or real. Sticky Branding is perfect for you if you're trying to figure out your brand in an information-saturated age.

Al Ries

He customized his message to engage our audience, delivering clear, practical content. Attendees left motivated and inspired

Amanda Cerda

The Sticky Branding Newsletter feels very much like it has been written for me as opposed to most email blasts that are just after something (usually a credit card number).

Andrew S

Jeremy Miller's session was a masterclass in effective communication and strategic branding, significantly contributing to the conference's success.

Arthur Crawford

Jeremy used humour throughout and engaged the audience even further by including built-in activities and networking breaks.

Brandy Kindred

Jeremy Miller always manages to keep things current and fresh and provide information that fits our group.

Brett Tanner

I wish this book existed when I was creating our brands! Jeremy’s process makes sure you start your business with a winning name.

Brian Scudamore

We have a 25% lift in sales in 6 months!

Central Smith

Jeremy Miller has put together an excellent roadmap for companies to successfully name companies, products and services along with the naming landmines to avoid and the naming opportunities to aggressively conquer.

David Brier

This book is no academic tome written for big business. Jeremy Miller shows entrepreneurs how to succeed because he's done it himself in his own company.

David Meerman Scott

Don’t try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller’s approach is strategically inspired and brilliantly simple.

Denise Lee Yohn

Jeremy has written a masterpiece. Combining story with visuals, he brings the process of naming your product or business to life. Everyone is creative and this book provides a roadmap to designing the perfect name."

Donna Miller

We’ve seen opportunities open up to us that we wouldn’t have seen otherwise.

Fruitland Manufacturing

When it comes to anything branding-related, Jeremy Miller is the foremost expert. When it comes to naming anything—from a hashtag to a business—he has created a process for you to plan, brainstorm, and test your ideas.

Gini Dietrich

Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming.

Gino Wickman

A definite must read for anyone who wants to make a significant impact in their respective industry and build a brand.

Gregoire James

Jeremy Miller is a master speaker and understands how to bring value, engage and motivate an audience in a virtual setting.

Iain Boomer

Jeremy expertly demonstrated his knowledge in both branding on the personal side and business, yet was easy to understand and engaging.

Jadé Ade-Yusuf

Working with Jeremy Miller and his team at Sticky Branding for almost three years has been an incredible experience. Jeremy is not only an expert in marketing direction and sales strategy, but he’s also incredibly personable. I consider him more than just a business partner; he’s become a close friend. His genuine care for our team and the success of our projects has made a lasting impact. Jeremy’s insights are always spot on, and his support goes above and beyond. I can’t recommend him and his team highly enough!

Jennifer Fitzgerald

Jeremy has a wonderful way of making the complex simple - he connected with every person in the audience.

Jhane Brasier

Every business has a brand — the only question is whether it's an intentional one. Sticky Branding will show you how to create a brand that attracts loyal, life-long customers.

John Jantsch

There’s a humorous yet thought-provoking hook that draws attention to the context of my own business. I always find the content trustworthy and consistent.

Jonathan M

This beautifully designed book spells out the journey that will take you to the Promised Land: a Sticky Brand name.

Kevin Roberts

We generated over $100,000 in the first ten weeks working with Sticky Branding.

Learngistics

I always marvel at how such a quick and easy read can cause me to spend so much time pondering my sales and marketing activities.

Louis T

A beautiful, captivating and useful book!

Mark Schaerfer

I often find what you sign up for is never what you get with newsletters, the Sticky Branding Newsletter is the exception.

Megan W

If you want a straight answer about your business, Jeremy will give you non-judgemental, direct truth. I’m not saying you will like it, but that’s part of Jeremy’s charm. He gives you the answers you do and don’t want to hear, and you will always benefit from his advice. Jeremy is a champion of business direction and knows how to create exceptionally sticky brands

Michael Turnbull

Jeremy is one of those speakers you love to listen to.

Michelle Ribout

I look forward to Sticky Branding's newsletter because it snaps me out of my day-to-day "to do" list and provides me with "business mindfulness"

Philip L

I really enjoy the Sticky Branding Newsletter. I read very few of these, but this is the one I always open. Great insights, delivered in a tight and actionable way.

Rob C

Surpassed my expectations by a country mile!

Robert Wright

I love how easy it is to digest and then apply. The layout of the newsletter is simple enough to follow, and always comes with opportunities to learn more

Roger T

We worked with Jeremy to not only crystallize our simple clarity statement but to make our entire brand and business cohesive in itself. In a very enjoyable way, Jeremy helped push us to think about our brand and business model in new ways, formulate concise statements and implement those within a matter of weeks. Jeremy is a true brand expert and coach. Working with him, we always felt like he is part of the team and that we’re always working together to achieve the same goal. We achieved in a short amount of time what we had been thinking of doing for over a year.

Roy Bernheim

Structure. One of the main 'superpowers' that Jeremy and Sticky Branding brings to our management team is a strong top down approach with a systematic focus on short, mid and long-term opportunities and projects. We are a fast growing, evolving organization, where most management team members carry multiple hats across layers of responsibility. With the approach Jeremy brings, our team can comfortably balance these responsibilities and ensure everything gets the right amount of attention.

Tibor Pal

Jeremy did not disappoint, everyone in that room left with a different view of how to win.

Troy Neuerburg

This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative – anything that needs a name.

Verne Harnish

We doubled our sales performance in 90 days.

Versature

Growing a Strong Brand Is Hard!

There are hundreds of marketing channels and tactics to try. Deciding where to focus is overwhelming. Acquiring new customers is more expensive and more complicated than ever. Marketing tactics are running out of steam. What used to work doesn’t work as well anymore.

It’s harder to scale your business, because you don’t have enough of the right customers!

Content Is Cheap

There is no shortage of ideas and information. You have access to Google and ChatGPT. Ask any question and you will get an answer.

What is missing is context, collaboration, and real strategies that you can apply to your business.

Put Ideas to Action

What sets the Sticky Branding program apart is collaboration. Our motto is in it together, working together to grow your brand.

Gain direct feedback from our coaches and other business owners and founders.

Do Your Customers Choose Your Brand First?

This question is the essence of branding. Branding isn’t about logos, taglines, or colors. Branding is about the bond you form with customers — a bond where they choose you first.

Win the Ties &
Repeat the Buys

When you have a Sticky Brand, your customers think of your brand first, refer you first, and come back again and again. This is a sales advantage!

What you learn

Brand Positioning

Position Your Brand to Win

Tilt the odds in your brand’s favor. Sticky Brands aren’t all things to all people. Choose markets and customers that you will serve brilliantly.

Brand Messaging

Simple
Clarity

Nothing accelerates your marketing more than clear brand messaging. Describe your brand and what makes it unique in 10 words or less.

Brand Differentiation

Authentic Differentiation

Make your brand stand out like an orange tree in an evergreen forest. Differentiate your brand by building real customer relationships.

Brand Awareness

First Call Advantage

Be your customers’ first choice when they are ready to buy. Create marketing strategies that connect with your customers early and often.

Strategy Execution

Brand From the Inside Out

Successful businesses grow successful brands, and never the other way around. Implement the strategy and culture to grow a Sticky Brand.

Read the Bestseller Behind the Course

Sticky Branding is the book that started it all. Discover the 12.5 Principles to stand out, attract customers, and grow a remarkable brand.