online courses

Sticky Branding Course

An interactive program for business owners, founders, and CEOs of growing companies to dramatically improve your sales performance to grow your business and brand.

Signs your brand
is not working:

Sales are unpredictable

Competing on price

Feeling like your industry's best kept secret

With a Sticky Brand, things shift:

Customers choose your brand first

Marketing campaigns deliver results

Business is more profitable and fun!

Learn How!

Sticky Branding is a complete system to grow your business into a Sticky Brand. You will learn how to make your business stand out, attract customers, and grow into a remarkable brand.

get started

Take your company through Jeremy Miller's dozen or so Principles and you'll have customers flocking to your storefront, whether virtual or real. Sticky Branding is perfect for you if you're trying to figure out your brand in an information-saturated age.

Al Ries

I wish this book existed when I was creating our brands! Jeremy’s process makes sure you start your business with a winning name.

Brian Scudamore

We have a 25% lift in sales in 6 months!

Central Smith

Jeremy Miller has put together an excellent roadmap for companies to successfully name companies, products and services along with the naming landmines to avoid and the naming opportunities to aggressively conquer.

David Brier

This book is no academic tome written for big business. Jeremy Miller shows entrepreneurs how to succeed because he's done it himself in his own company.

David Meerman Scott

Don’t try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller’s approach is strategically inspired and brilliantly simple.

Denise Lee Yohn

Jeremy has written a masterpiece. Combining story with visuals, he brings the process of naming your product or business to life. Everyone is creative and this book provides a roadmap to designing the perfect name."

Donna Miller

We’ve seen opportunities open up to us that we wouldn’t have seen otherwise.

Fruitland Manufacturing

When it comes to anything branding-related, Jeremy Miller is the foremost expert. When it comes to naming anything—from a hashtag to a business—he has created a process for you to plan, brainstorm, and test your ideas.

Gini Dietrich

Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming.

Gino Wickman

A definite must read for anyone who wants to make a significant impact in their respective industry and build a brand.

Gregoire James

Every business has a brand — the only question is whether it's an intentional one. Sticky Branding will show you how to create a brand that attracts loyal, life-long customers.

John Jantsch

This beautifully designed book spells out the journey that will take you to the Promised Land: a Sticky Brand name.

Kevin Roberts

We generated over $100,000 in the first ten weeks working with Sticky Branding.

Learngistics

A beautiful, captivating and useful book!

Mark Schaerfer

Jeremy is one of those speakers you love to listen to.

Michelle Ribout

Surpassed my expectations by a country mile!

Robert Wright

I would recommend Jeremy to anyone who wants to leap forward in their brand.

Roy Bernheim

Jeremy’s keynote helped differentiate BASF from the competition.

Troy Neuerburg

This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative – anything that needs a name.

Verne Harnish

We doubled our sales performance in 90 days.

Versature

Growing a Strong Brand Is Hard!

There are hundreds of marketing channels and tactics to try. Deciding where to focus is overwhelming. Acquiring new customers is more expensive and more complicated than ever. Marketing tactics are running out of steam. What used to work doesn’t work as well anymore.

It’s harder to scale your business, because you don’t have enough of the right customers!

Content Is Cheap

There is no shortage of ideas and information. You have access to Google and ChatGPT. Ask any question and you will get an answer.

What is missing is context, collaboration, and real strategies that you can apply to your business.

Put Ideas to Action

What sets the Sticky Branding program apart is collaboration. Our motto is in it together, working together to grow your brand.

Gain direct feedback from our coaches and other business owners and founders.

Do Your Customers Choose Your Brand First?

This question is the essence of branding. Branding isn’t about logos, taglines, or colors. Branding is about the bond you form with customers — a bond where they choose you first.

Win the Ties &
Repeat the Buys

When you have a Sticky Brand, your customers think of your brand first, refer you first, and come back again and again. This is a sales advantage!

What you learn

Brand Positioning

Position Your Brand to Win

Tilt the odds in your brand’s favor. Sticky Brands aren’t all things to all people. Choose markets and customers that you will serve brilliantly.

Brand Messaging

Simple
Clarity

Nothing accelerates your marketing more than clear brand messaging. Describe your brand and what makes it unique in 10 words or less.

Brand Differentiation

Authentic Differentiation

Make your brand stand out like an orange tree in an evergreen forest. Differentiate your brand by building real customer relationships.

Brand Awareness

First Call Advantage

Be your customers’ first choice when they are ready to buy. Create marketing strategies that connect with your customers early and often.

Strategy Execution

Brand From the Inside Out

Successful businesses grow successful brands, and never the other way around. Implement the strategy and culture to grow a Sticky Brand.

Read the Bestseller Behind the Course

Sticky Branding is the book that started it all. Discover the 12.5 Principles to stand out, attract customers, and grow a remarkable brand.