🎅 Brand Consistent
🥤 Choose Brand Colors
🦌 Everyone Loves a Mascot
🎅 Be Brand Consistent
Before 1804, Santa Claus’s personal brand was a hot mess. He couldn’t decide. Should he wear fur? Should the beard be long or trimmed? Does he wear a hat?
Fortunately for Saint Nick, someone else made the hard choices.
The New York Historical Society, founded in 1804 by John Pintard, established the design of Santa Claus that we’re so familiar with today. It’s a fashion statement that’s stood the test of time for 220 years.
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🥤 Choose Brand Colors
The New York Historical Society may have nailed down the outfit, but they gave Santa options. He could wear red, white, green, or really any shade of Christmas cheer.
In the 1930’s Coca-Cola’s marketing team intervened. “Nope,” they said! “Santa’s brand has gotta be Coca-Cola red.” 🎅
And so it became. Coke popularized the red and white outfit in their ads, and now can you imagine Santa in any other way?
🦌 Everyone Loves a Mascot
Brand mascots personify a brand and create an added layer of personality. Rudolph the Red Nosed Reindeer adds a bit more joy to Santa’s brand.
Rudolph may be guiding Santa’s sleigh, but he’s also pulling you to the department stores — or at least that’s the strategy! 🛍️
Rudolph first appeared in 1939 as a coloring book and story by Robert L. May. The department store, Montgomery Ward, commissioned and published the book as a marketing tactic to get kids to buy holiday coloring books.
There was some debate on the color of Rudolph’s red nose. Mr. Montgomery was concerned the nose portrayed the wrong image, “Red noses could be construed as a sign of drunkenness.”
But it’s on brand. Santa is Coca-Cola red, and Rudolph needed to complement the color scheme. ❤️
🎄 Season’s Greetings!
We’re off next week, but we are so appreciative of you and your support. From all of us, we wish you and yours a very safe and happy holiday.
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