The Sticky Branding logo
Programs
Programs
Sticky Branding

Get customers beating a path to your door by becoming a Sticky Brand.

Slingshot Strategy

Rapidly identify and develop markets to grow your business.

Services
services
Strategy Coaching

Guided support from expert Strategy Coaches

Speaking

Inspiring Keynotes & Workshops That Inspire, Educate, & Motivate.

Courses

Online Interactive Programs to Boost Sales & Brand Growth

Books
Books
Sticky Branding

The branding playbook for small to mid-sized businesses.

Brand New Name

A proven, step-by-step process to name or rename anything!

Resources
RESOURCES
Newsletter
Blog
360° Brand Assessment
Free Guides
Podcasts
About
ABOUT
About Us
Jeremy Miller
Careers
contact
menu
programs
Sticky Branding
Slingshot Strategy
SERVICES
Strategy Coaching
Speaking
Courses
books
Sticky Branding
Brand New Name
RESOURCES
Newsletter
Blog
360 Brand Assessment
Free Guides
Podcasts
about
About Us
Jeremy Miller
Careers
contact us
03 November 2026

In this Issue

🚚    Operations Drives Growth
🏭    Drag of Overproduction
🔑    Root Cause Unlocks
Stealing from his wealthy neighbors, Coop digs deep to keep up appearances after losing his job. A house doesn’t signal what’s in your bank account. | Apple TV+

🚚  Operations Drives Growth

Walmart didn’t grow into the retail juggernaut we know through better marketing. It grew through better operations.

Sam Walton opened his first Walmart in 1962. The store generated $975,000 its first year.

Walton saw an opportunity to transform the retail landscape through discounting. He drove down costs by increasing Walmart’s throughput and capacity:

  • 1962-1968, Walmart opened 18 stores in underserved, rural markets.
  • In 1969, Walmart partnered with IBM to begin computerizing every store.
  • In 1971, Walmart launched its first centralized distribution center.

By 1975, Walmart had grown to 125 stores and $340.3 million in revenue. The company was tripling every 2.5 years!

Walmart validates a core premise of mid-market growth strategy: In a validated market, every time you increase throughput and capacity, the market will absorb it.

Sales and marketing are perceived as growth drivers, but sales is serving demand, not creating it. An organization’s operational capacity is the true growth lever.

As you evaluate your growth strategy, look at your operational metrics like revenue per square foot, throughput, backlog, and on-time delivery. Small, low-cost experiments to increase throughput and capacity will quickly validate your company’s ability to grow.

Schedule a Free Strategy Session

🏭  Drag of Overproduction

Every time I hear an exec team ponder buying a new building, a chill goes down my spine.

Real estate is a good wealth-creating vehicle, but it can be a drain on the business. If things change, like they frequently do now, the building becomes the reason a successful, profitable business falls into financial distress.

Growth is about change. It’s the old adage: what got you here won’t get you there. Increasing capacity without changing the core operations and business functions leads to overproduction and waste.

This is the paradox of growth. You need to increase throughput and capacity to grow, with two buts:

  1. If the market is not validated or it shifts, the business can be stuck with costly overhead that it never grows into.
  2. If the company is inefficient or lacks the systems and talent to scale, the new building will only exacerbate the operational limitations.

Increasing capacity is more than capital expenditures. It requires an entire shift inside and out to scale with these investments. Otherwise, you’re left with excess capacity that drags down your business.

📊  One Stat to Watch

64%

of CEOs are building cash reserves and tightening working capital to fund growth rather than financing equipment or CapEx, according to the Q3 2026 Vistage CEO Confidence Index survey.

🔑  ​​Root Cause Unlocks

In hindsight, a solution can be so simple and obvious that it’s almost dumb. But when the problem first appeared, it was anything but obvious.

A food manufacturer was wrestling with a growing overtime issue. Shifts were extending to eleven hours, five to eight times per month.

In process manufacturing, batches don’t stop when the clock does. The shift goes until the production run is completed. Because of the nature of their business, overtime was considered normal.

Long story short, the reason for the overtime was workers showed up at 7 a.m. to discover an equipment malfunction. They’d then wait two hours for the maintenance team to arrive at 9 a.m., and another one to four hours for the equipment to be repaired.

The fix was simple and cheap: Create an evening shift for the maintenance team to inspect and repair equipment before the plant workers showed up the next day.

The company’s unlock came with root cause analysis. At first, the issues manifested as production and process problems, not something as simple as a scheduling gap.

Even though the solution was obvious, the change was hard to implement. The maintenance team resisted the new shift, and the company had to duplicate staffing and shifts for a period of time.

Root cause analysis gives you the unlock. Once you see the underlying issue, you can’t help but fix it.

🤔  Thoughts on Today’s Issue?

We’d love to hear your feedback. Message with any thoughts, comments, or ideas for future issues.

By clicking "Accept", you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

PreferencesRejectAccept
Manage Consent Preferences by Category

Necessary for the site to function. Always On.

Used for targeted advertising.

Remembers your preferences and provides enhanced features.

Measures usage and improves your experience.

Reject AllAccept All
View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Sticky Branding logo
Follow us on FacebookFollow us on XFollow us on InstagramFollow us on Linkedin
get in touch
Home
Programs
Sticky BrandingSlingshot Strategy
Services
CoursesStrategy CoachingSpeaking
Books
Sticky BrandingBrand New Name
Resources
NewsletterBlog360° Brand AssessmentFree GuidesPodcastSuccess Stories All Blogs
Other Pages
About UsJeremy MillerCareersContact

©2024 Sticky Branding Inc. All Rights Reserved.

Privacy PolicyTerms of Service
Cookie Preferences