December 6, 2012
Personal Branding
What are you known for?
What do you strive for?
What impact do you want to achieve in your career?Impact is another way to think about purpose. But I like the word ‘impact’ more because it’s action-oriented. A lot of time and energy is wasted on finding a mission, vision or purpose when usually it’s as clear as day.
Purpose does not have to be complicated. It has to be clear and actionable. So ask yourself, “What impact do you want to make?”
I’m willing to bet you’re already making an impact. It could be great, or you might not even recognize the good work you do every day.
You make an impact every day whether you want to or not. The challenge is to focus in and accentuate your impact.
You will make the most impact by building upon your strengths. The activities that come naturally to you and the areas you gravitate towards are likely where you can achieve the most. These are the traits, skills and competencies that you possess that make you unique. But they’re also the capabilities you can leverage to help others.
As you understand your strengths and where you can deliver results, make it a goal. What kind of impact do you want to make? How will you measure success?
Achieving impact requires a goal. Without a goal you won’t be focused enough on your actions, and the pressures of day-to-day life will distract you from really achieving the level of impact you want.
Ask yourself,
Clarify your goals, and you will automatically amplify your impact.
The final question, “Who else needs to be involved to maximize impact?”, is essential. There’s only so much you can achieve on your own.
To amplify your impact choose to grow from a doer to a leader. Get others involved. Empower them to achieve their best. Recruit, support and encourage others to assist you in your goals.
When you shift your efforts from what you want to what you will deliver, your impact grows exponentially.
What's your take?
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