July 3, 2014
Personal Branding
It takes more than a dynamic CEO or Founder to grow a sticky brand. It takes a team.
Every company that grows a remarkable brand has a team of committed, ambitious people who are trying to make a dent in their industry. These are people who embody the brand, and relentlessly pursue a vision of what their company can be.
Branding is a team sport, and without the right team the brand may never live up to its potential.
Brand Leaders are not only talented, they are talent magnets. They surround themselves with extremely smart people who bring in talents and expertise to compliment what they don’t have.
Surround yourself with the right people. Look at your talents and expertise, and consider what else the company needs. What’s missing? What does the business need to get to the next level? Who are the people who can fill those roles?
Choose wisely. Not only look for people who are smart and talented, look for people who share your drive and commitment to take the brand even further.
On your Brand Team, you are looking to fill three very important roles:
One person can embody all three roles, but those people are rare. Usually we gravitate to one area of strength. For example, I tend to be the ideas guy. That’s where I’m most comfortable.
Where is your strength? What role do you gravitate towards? And who on your team can fill the other two roles?
When you work with people with the right talents it’s like stepping on the gas. It’s surprising how far and fast you can go.
But if talents are misaligned then performance is impaired. It’s like driving on bald tires. You just can’t get traction, because there’s always something holding you back no matter how hard you step on the gas.
Step on the gas. Surround yourself with a smart, driven and committed Brand Team. They’ll give you the traction to grow your brand further and faster than anything else.
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A Sticky Brand is the fastest and most effective way to grow your business. When your clients know your brand, like it, and trust it — they will choose you first! We’ll show you how!