How to Grow Your Business into a Sticky Brand

Any business of any size can grow a Sticky Brand. The way you know you have one is simple: your customers choose your brand first.

A “First Choice Advantage” is an incredibly valuable brand position. It means:

• Instead of googling for solutions, customers call your brand first.
• Instead of evaluating several options in the market, customers only speak with you.
• Instead of asking for discounts, customers ask how you can help them solve their problems.

Think of any remarkable brand — Apple, Nike, Starbucks, or even your favorite restaurant. They all share one thing in common: their customers choose them first.

But it’s bigger than that. They think of them first. They refer them first. And they come back again and again.

They don’t do this because they offer the best prices or the best features; they do it because they know the brand, they like it, and they trust it.

When your customers know your brand, like it, and trust it — they will choose it first. That’s what it means to have a Sticky Brand.

The Challenge: How to Get There

Everyone agrees that creating a First Choice Advantage is valuable, but the path to achieving it isn’t always obvious.

This is where branding (both as a profession and as a concept) faces an identity crisis. Branding isn’t just about logos, taglines, websites, or colors. It’s not even about consistency or storytelling.

Branding is Strategy:

• Where will you play?
• How will you win?
• What infrastructure do you need to get there?

Branding is also about execution and leadership. Great brands are built by people — smart, ambitious, and creative individuals. Innovation, delighting customers, and brand building all happen through the work.

When you bring strategy, execution, and leadership together, you create the opportunity to grow a Sticky Brand. That’s exactly what we do as Strategy Coaches at Sticky Branding.

The Approach: How to Grow a Sticky Brand

On the Approach page of our website, we’ve outlined the 4 key steps to growing a Sticky Brand:

1. Strategy Execution: Branding without execution is just dreaming.
2. Position to Win: Who and where are the customers that will drive your next stage of growth?
3. Accelerate Growth: Get customers beating a path to your door.
4. Strategy Coaches: We’re in it together, working to achieve your objectives.

Your business, like your strategy, is unique. That’s why you can grow a Sticky Brand. When your customers know your brand, like it, and trust it — they will choose it first. And that’s something you can measure in sales and revenue growth.

Let’s Talk StrategyTo discover how you can grow a Sticky Brand, book a demo.