Podcast: How To Grow A Sticky Brand

Last week I had the opportunity to speak with Anna Farmery, host of the Engaging Brand podcast. It's one of the most popular business podcasts on iTunes.

Anna and I had an interesting conversation on why branding is so important, and how small and mid-sized businesses grow their brands.

Listen to the podcast:

What's discussed

Anna and I cover a lot of ground, and hit on some really interesting topics:

• The two perspectives of branding: how customers perceive your brand versus the kind of business you're striving to build.
• Getting beyond corporate speak, and how small businesses make branding tangible.
• Focus on creating a unique customer experience.
• Simple Clarity: package your services and what makes them unique in the language of your customers.
• How to determine your market niche.
• The role of the founder, and how people shape sticky brands.

What do you think?

I'd love to hear what you think. Do you have anything to add to the podcast?

Check out The Engaging Brand

Also, be sure to subscribe to the Engaging Brand podcast. I've been listening to it for years. It's one of my favorite weekly listens.

Anna is always interviewing interesting people, and she brings in thought leaders from around the world.