BRAND NAMING

Choosing a brand name is one of the most important business decisions you will make. Brand New Name™ is a proven, step-by-step process to create an unforgettable brand name. Get your whole team involved to create a new brand name for your company, product or service.

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EVERY BRAND STARTS WITH A NAME

Whether you are naming a company or a product — a brilliant brand name can make or break your brand.

Sticky Branding provides you everything you need for your naming sprint: tools, exercises, resources, and loads of inspiration.

By the end of the process, you will create a brand name you will be proud to own.

OUR PROCESS

STEP 1: PLAN

Develop a strategy to create a brilliant name for your brand.

STEP 2: SPRINT

A 5 day naming sprint to generate lots of potential names.

STEP 3: SELECT

Tools, customer tests, and analysis to choose the right name for your brand.

coach-guided data

Sticky Branding provides you the tools and data to evaluate and select the best name possible. We will help you every step of the way to achieve your brand’s goals.

Get the Team Involved

Unlock the creativity of your employees to name your brand. Brand New Name is a fun, collaborative process that engages your whole team. The process is gamified and employees are gamified for participating. You trust your employees to operate your company, now let them be apart of building your brand.

“We’ve gone through many naming processes, and they have always been a painful grind. Sticky Branding gave us a better way. The steps were actionable, and it was always clear on what we needed to do next. I never felt like we were stuck. I can’t say that about a prior naming process.”