BRAND NAMING
Make Your Brand Unforgettable
Choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand and it can shape the future of your business.
Sticky Branding delivers a proven, step-by-step process to create an unforgettable brand name in 3 weeks.
We show you what to do every step of the way, right down to exercises to generate lots of naming ideas and how to test which names are best for your brand. At the end of the process you will have a brand name to be proud of.
Approach
Sticky Branding’s approach to brand naming is unique and driven by three core beliefs:
- Nobody knows your business better than you.
- Everyone is creative, provided they’re given structure.
- Every organization has an immense source of creative talent in its employees.
Sticky Branding unlocks the creative genius of your team to name your brand. This is extremely powerful. First, it empowers you and your team to grow your brand from the inside out. Second, it accelerates the naming process by helping you find better and more relevant names faster.
You will build upon the collective knowledge and ideas of your team to create an unforgettable name.
How It Works
The program is delivered in 3 steps. You work on your brand, generate lots of names, and choose the right name.
1. 360° Brand Assessment
In the 360° Brand Assessment you position your brand to win by defining what it takes to create an unforgettable name. We distill your brand and what makes it remarkable, and analyze industry naming trends to identify opportunities to stand out. The 360° Brand Assessment provides a blueprint for a successful naming project.
2. Creative Sprint
A Creative Naming Sprint is a short but intense process to generate lots of potential names for your company, product, service, or category. We apply a variety of exercises and techniques to generate ideas, challenge assumptions, and work on the brand. The process is fun and collaborative. We gamify the exercises so everyone on your team has an opportunity to participate.
3. Name Scoring & Selection
Selecting the right name takes more than a gut feeling. It’s a myth to think, “I’ll know it when I see it.” Sticky Branding takes the guess work out of name selection. Using a Name Score, you will test a shortlist of names to quantitatively select the best name for your brand.
Unlock Your Genius
Namestorming unlocks the genius of your organization.
Naming your brand isn’t something to delegate to a committee or an advertising agency. Nobody knows your business better than you. That’s why you should own the naming process. It’s your brand. Own it.
Client Outcomes
Founded in 1966, A-1 Shipping Supplies is a rapidly growing distributor, but it faced a real challenge. The company had outgrown its name. Sticky Branding led A-1 through a naming process to reposition the brand, and create a whimsical name that reflected their core values and personality. Read more about the Rocketline story.
Quartet Service engaged Sticky Branding to name an innovative new IT service for mid- to large-sized organizations. The challenge was to create a “non-techie” name for a complex service. Rather than buying and leasing laptops and desktops, Pure Desk is a “hardware as a service.” It provides the latest laptops and desktops cost-effectively with enterprise IT security and support.
Sticky Branding worked with Paradigm Shift to create a naming system for a suite of software applications for school boards: Improvement+, Achievement+, Planning+, and Staffing+. The objective was to create a descriptive name that was easy to remember and easy to share. In addition, we created a new tagline for Improvement+, “See Today. Plan for Tomorrow.”
E3 co. is one of Seattle’s premier restaurant groups with landmark establishments like the Metropolitan Grill, Elliot’s Oyster Bar, and Heartwood Provisions. E3 was founded in 1951 as Consolidated Restaurants. It changed its name in 2018 to mark the succession to the company’s 3rd generation of leadership. The name is a reference to Earl Owens, a legendary chef from the Met who created the E3 seasoning spice, which is now used in all of E3’s restaurants. Read the story.
