BRAND NAMING
Choosing a brand name is one of the most important business decisions you will make. Brand New Name™ is a proven, step-by-step process to create an unforgettable brand name. Get your whole team involved to create a new brand name for your company, product or service.
EVERY BRAND STARTS WITH A NAME
Whether you are naming a company or a product — a brilliant brand name can make or break your brand.
Sticky Branding provides you everything you need for your naming sprint: tools, exercises, resources, and loads of inspiration.
By the end of the process, you will create a brand name you will be proud to own.
OUR PROCESS
STEP 1: PLAN
Develop a strategy to create a brilliant name for your brand.
STEP 2: SPRINT
A 5 day naming sprint to generate lots of potential names.
STEP 3: SELECT
Tools, customer tests, and analysis to choose the right name for your brand.
coach-guided data
Sticky Branding provides you the tools and data to evaluate and select the best name possible. We will help you every step of the way to achieve your brand's goals.
Get the Team Involved
Unlock the creativity of your employees to name your brand. Brand New Name is a fun, collaborative process that engages your whole team. The process is gamified and employees are gamified for participating. You trust your employees to operate your company, now let them be apart of building your brand.
“We’ve gone through many naming processes, and they have always been a painful grind. Sticky Branding gave us a better way. The steps were actionable, and it was always clear on what we needed to do next. I never felt like we were stuck. I can’t say that about a prior naming process.”
-Jim Rowe, Ceo of E3 Restaurant Group
Implement the process on your own
Looking for a DIY naming strategy? Buy a copy of Brand New Name. It provides the methodology and exercises to name your brand.
We’re Here! Let’s Talk!
The right name is everything. If you have a question. If you need help. Reach out. We will respond within hours.
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