BRAND NAMING
Make Your Brand Unforgettable
Choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand and it can shape the future of your business.
Namestorming
Namestorming is a proven, step-by-step process to create an unforgettable brand name in 60 days or less.
It shows you what to do every step of the way, right down to exercises to generate lots of naming ideas and how to test which names are best for your brand. At the end of the process you will have a brand name to be proud of.
How It Works
The program is delivered in 3 steps. You work on your brand, generate lots of names, and choose the right name. At the end of the process you will have a name that you are proud of.
1. 360° Brand Assessment
In the 360° Brand Assessment you will position your brand to win by defining what it takes to create an unforgettable name. We distill your brand and what makes it remarkable, and analyze industry naming trends to identify opportunities to stand out. The 360° Brand Assessment provides a blueprint for a successful naming project.
2. Namestorming
Your employees are an immense source of creative potential. You and your team will work through a series of activities and exercises to generate lots of names, and we gamify the process to encourage participation. This is a powerful culture building activity. It connects your team to your brand, and lets each person share their voice and ideas.
3. Name Scoring & Selection
Selecting the right name takes more than a gut feeling. It’s a myth to think, “I’ll know it when I see it.” Sticky Branding takes the guess work out of name selection. Using a Name Score, you will test a shortlist of names to quantitatively select the best name for your brand.
Unlock Your Genius
Namestorming unlocks the genius of your organization.
Naming your brand isn’t something to delegate to a committee or an advertising agency. Nobody knows your business better than you. That’s why you should own the naming process. It’s your brand. Own it.
Client Outcomes
Founded in 1966, A-1 Shipping Supplies is a rapidly growing distributor, but it faced a real challenge. The company had outgrown its name. Sticky Branding led A-1 through a naming process to reposition the brand, and create a whimsical name that reflected their core values and personality. Read more about the Rocketline story.
Quartet Service engaged Sticky Branding to name an innovative new IT service for mid- to large-sized organizations. The challenge was to create a “non-techie” name for a complex service. Rather than buying and leasing laptops and desktops, Pure Desk is a “hardware as a service.” It provides the latest laptops and desktops cost-effectively with enterprise IT security and support.
Sticky Branding worked with Paradigm Shift to create a naming system for a suite of software applications for school boards: Improvement+, Achievement+, Planning+, and Staffing+. The objective was to create a descriptive name that was easy to remember and easy to share. In addition, we created a new tagline for Improvement+, “See Today. Plan for Tomorrow.”
