This may sound like a trite question, but do you? Do you really believe in your brand?
Behind every Sticky Brand are people — smart, ambitious, impatient people. People who believe in their brand so deeply that they will do anything in their power to make it a success.
This belief. No, let’s rephrase that. This passion creates an energy and a momentum that makes a brand infectious.
Customers are drawn to companies that have passionately, engaged employees. They see the enthusiasm of the people behind the brand, and are drawn to that energy too.
What do you believe?
How committed are you to your brand?
Do you believe your brand is better than the competition? Do you believe your brand should be your customers’ first choice? Do you believe in your brand’s innate value?
These aren’t intellectual questions. Don’t answer them from the head; answer from the heart. Can you respond to each question with a resounding “yes,” or do you waver?
Is there something holding you back?
It’s ok to waver and not give a secure statement. We all face an uphill battle to grow remarkable brands.
The competition is steep. Customer loyalty is sparse. Employee engagement is hard to sustain. And there’s never enough cash to invest in your business and brand.
It’s only human to have a few doubts about the potential of your brand. But don’t let those doubts derail you or slow you down. Let them fuel you.
Identify your doubts, and identify how you can overcome them. And if you can’t overcome them, focus on what your company can do better than anyone else.
Purpose fuels belief
Tim Sanders, author of Love Is The Killer App, says, “Purpose is a mission that is driven towards something greater than yourself.”
What’s your purpose? What are you striving for in your company?
Clearly understanding your purpose is a source of energy. And it is the source of your belief in your brand. Your purpose is what separates your business from everyone else.
If you’re committed to your company’s purpose, you believe in your brand.