When the phones aren’t ringing, when markets are drying up, or when you’re just trying to stay afloat — empowerment is probably the last thing on your mind. But when you empower your employees with clear goals and the opportunities to grow and iterate, they will rise up and sales will come naturally. Are you ready to drive productivity by empowering your team with permission to own their role?
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Leaders, managers, and employees are all learning to adapt and effectively handle unexpected changes — especially as the pandemic continues.
Management has traditionally operated with a “top down” leadership approach. The leaders develop the strategy, define the path forward, assign roles and responsibilities, and direct their employees to “do the work.” In a world of rapid change and immediate gratification, top down leadership doesn’t work.
Your business needs an empowered team to reach its full potential. Engaged employees make a direct impact, because they give their best work. More importantly, they help you innovate, solve problems and grow your brand in ways you could never do on your own.
That’s why employee empowerment is awesome!
Empowerment Equals Performance is based on a core belief: when you empower your employees with clear goals and the opportunity to grow, they will rise up and your business will grow naturally. In this guide, I demonstrate the importance of building your brand from the inside out and how to get started.
In this guide, Sarah Young demonstrates the importance of building your brand from the inside out and how to get started.
About the Author
Sarah Young is a brand strategist at Sticky Branding.
She helps companies of all sizes grow Sticky Brands. Sarah leads clients with practical experience and know-how. She is a serial entrepreneur, has advised many recognized brands over the past 12 years, and grew one of the largest women empowerment communities, BeBelle, on Instagram. Sarah shares her expertise as a writer, consultant, and community leader.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.