Hi! 👋 I’m Jeremy.
THINKER, WRITER, BRANDER…
I help leaders and companies grow their brands.
An Untraditional Path
My path into branding wasn’t traditional. I fell into it out of necessity.
After watching my family’s business nearly hit rock bottom, I was forced to take a hard look at the way the company was run and at their industry as a whole. I realized it wasn’t our sales people or marketing processes that were failing, it was the brand: our customers couldn’t distinguish them from anyone else.
This insight caused me to rethink, reposition and rebrand the business. The strategy worked, and within a year the company turned the corner and rocketed into growth mode. And in 2013, I sold my family’s business to focus exclusively on what I do today: build brands.
These Ideas Work!
Dipping my toe into branding was exhilarating and it changed the entire trajectory of my career.
I embarked on a decade-long study of how companies grow recognizable, memorable brands.
The Sticky Branding team and I have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands.
All of our ideas are tested and applied in the real-world. If an idea, tool, or principle doesn’t move the sales needle or create a competitive advantage, it’s not worth pursuing.